When the World Wide Web first came to be, companies had the realization that this magical thing gave them a HUGE opportunity to market their products to consumers on an all-new level, and one of the most beneficial forms of advertising that people soon discovered was affiliate marketing.
Affiliate marketing focuses on the relationships between three parties, which are the following:
In online marketing, the advertiser is usually a company who is selling their products. That can include physical products like skincare or electronics, information products such as e-books, or services like website development.
The publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission.
The consumer is the person who actually sees the ad. They are usually a targeted customer who takes an action like filling in a form with their information, or clicking a link to the advertiser's website.
Hopefully this has made it a little easier to understand this kind of industry. However, if you would like some more in-depth information, you can visit this great blog post.
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